This came up in conversations with two different writers today: the growing frustration that what “conventional wisdom” tells us—that authors are either to give their books away or sell them dirt cheap—is essentially throwing the incomes (and perceived value and professionalism) of writers under the bus. I concur.
Why are published authors not seen as professionals whose work deserves remuneration on a par with other professionals? Why are writers admonished for daring to price their book any higher than a few dollars? Why is appealing to those who only want “free stuff” considered a marketing strategy? We very decently pay our plumbers, our doctors, our gardeners; hell, even our fifteen-year-old babysitter gets more financial consideration than an indie author! So why are even the most skilled and talented of our storytellers persistently relegated to the bargain heap?
That would take a thesis to analyze; something about how the internet has created a culture that thinks everything online should be free, that “anyone can do anything” (fuck expertise or true talent); that artists are of less value simply because “anyone can do anything,” and so on…(perhaps we’ll discuss all that further at another time).
But I’m having none of it. I pay for my downloaded music, I make sure artists I admire get my dollars along with my admiration, and believe me…I am not interested in free books. I’m not interested in cheap books. The ONLY books I’m interested in are books with a premise that intrigues me, a cover that suggests a necessary level of professionalism, and solid reviews that authentically offer insight. If that kind of book is free—or being sold for $3—I may buy it, but with the thought that the author might be selling themselves short (particularly if they’re an indie struggling to build a name). If a book like that is $10, I’ll buy it knowing that the writer values their work, and I’ll be happy to contribute something to their coffers, usually a pittance of what their time and talent deserves.
But don’t holler at me about “FREE BOOKS.” Holler at me about truly gifted writers selling their work with pride, a sense of professionalism, and at a damn logical price. When most people will easily spend $6 for a latte, $15 for a movie ticket, $18 for a glass of wine, or $30+ for a video game, you will never convince me that a book someone spent years writing, and countless dollars producing and promoting, doesn’t deserve a fee commensurate to that effort.
For more on the topic, see my Huff Post piece: Free Books: Marketing Genius or Devaluation of Writers?
Visit www.lorrainedevonwilke.com for details and links to LDW’s books, music, photography, and articles.