We Are Apple…Everybody Sing!

Just when you think certain creative exercises of your youth have slipped by unnoticed, they keep pulling you back in! In this world of YouTube, Facebook, Twitter and StumbleUpon, it remains pointless to deny your public past, futile to try to out-run those artistic moments you’ve evolved so far from since then. They’re there. Always there. Forever to haunt:

We Are Apple (Leading the Way) (click here for the additional pleasure of YouTube comments!)

As of this past weekend, I was forced to embrace my big hair-’80s-era-session-singing persona by way of this apparently ubiquitous YouTube video. It seems it’s been posted for years but only recently grabbed the attention of the tech magazines that have enjoyed having it as fodder for some good old fun-poking at Apple’s steve_sharp_shot_1_001rexpense! Though it depicts an in-house industrial rather than a 1983 version of an Apple commercial, it remains a hilariously dated snapshot of another, seemingly very distant, era in computer history.

And, yeah, that’s my slightly hysterical, very enthusiastic vocal on the “What a Feeling” rip-off that soundtracked the piece. Can it really be that those behemoth computers you see pictured in the oh-so-vintage quick-cut video were considered cutting edge?? Hard to believe that any of us alive were around for those clunky, unwieldy versions of the slick, efficient, elegant Apples of today!

But it’s a fun, historical snapshot that brings a smile so I felt it was RPM-worthy. Originally produced by Geoff Levin and Chris Many of Levin/Many Productions who worked out of the fabulous Juniper Studios in Burbank, CA at the time (the company has since disbanded), it was engineered by nimble-fingered Steve Sharp, currently the “Evil Overlord” (his words) of MediaPDX in Portland, Oregon, and sung by yours truly.

(The picture below is not of the Apple sessions but rather my first solo artist sessions at the original Juniper Studios. That is, however, Steve Sharp on the left doin’ that thing he did, and that’s my child-self leaning against bass player John Selk; uber-producer Brian Cadd is at the console.)


I promise you my vocals since then have been much calmer. Really. I swear. Go check.

Photographs courtesy of Lorraine Devon Wilke
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Visit www.lorrainedevonwilke.com for details and links to LDW’s books, music, photography, and articles.