A Shout-Out from ShoutOut LA –

As an independent creative entrepreneur, I’m always appreciative of interest from influential corners and people in what I do, what I’ve done, and how any of it impacts what I hope to do in the future.I was delighted, therefore, to be invited by “influencer” mag, ShoutOut LA , to share some perspective on the issue of their compelling prompt—”pivot or persevere?”—as it relates to my own work and background:

ShoutOut LA: To pivot or to persevere? Or more bluntly – to give up or to not to give up? This is a haunting question, a question that has ramifications far after an answer has been chosen and it’s also a question that almost everyone in our community has had to face at one time or another. How do you know when to give up and when to keep trying?

We had the good fortune of connecting with Lorraine Devon Wilke and we’ve shared our conversation below:

Hi, Lorraine: have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?

LDW: On some level, this question has been a “guiding conundrum” throughout my entire life (I say that with a slight wink and in all seriousness!). Whether workout programs, career paths, artistic projects, or bad boyfriends, the mantra of “keep going… you can do it!” sometimes clouds the wisdom to know when it’s time to move on (and I like “move on” better than “give up”). Particularly as an independent creative entrepreneur, I’ve been dogged throughout my life, always the tenacious, resilient one willing to hang on until the bloody end of whatever end I was hanging onto, and that tenacity has proven to be both admirable and, at times, utterly foolish. I can look back at various chapters of my life and recognize there were times when the urgency of my goal—and how much I identified it with ME, not just what I do—pushed me past points of productiveness or realistic fruition.

ShoutOut LA: Let’s talk shop. Tell us more about your career, what can you share with our community?

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